PRODUCT
Public product availableCITY LIFE · TRUSTED RULES · LOCAL DISCOVERY
Petable City
As a pet owner across mainland China, Hong Kong and North America, I kept running into the same thing: a place said “pet-friendly,” then the conditions changed at the door. Petable helps people ask the right questions before this particular outing.
Visit Petable City
PROJECT AT A GLANCE
Make every outing with a pet a little less likely to end in a wasted trip.
Petable City started with a frustration I kept encountering as a pet owner across mainland China, Hong Kong and North America. Can a large dog go inside? Is there still a seat if it rains? Do I need a carrier? Those details are scattered across maps, groups and messages — and often already out of date.
- MY ROLE
- Founder / Product Builder
- STAGE
- Live public product
- FOCUS
- CITY LIFE · TRUSTED RULES
PROJECT VIDEOS
Two films. Two ways of making the product understood.
One film demonstrates AI-made product storytelling; the other demonstrates product advertising and creative market communication. Together, they show that the work extends beyond the product interface.
PLAY WITH SOUND · PRODUCT MATERIALAI PRODUCT INTRODUCTION
An AI-made product introduction for Petable City.
A product story about the user problem, Petable’s approach and the decision it helps make.PRODUCT ADVERTISING FILM
A short product-advertising film for Petable City.
A city-life film about the feeling of going out with a pet, rather than only the product interface.THE DESIGN CHALLENGE
After seeing “pet-friendly,” a person still needs to know: can I actually go there with my pet today?
What I owned
- Turned real outings — dining, walks, malls and transport — into usable decision scenarios
- Structured the conditions that change an answer: size, indoor access, carriers, time windows and transport
- Separated merchant confirmation, field verification and incoming user reports
- Designed source, last-checked and conflict signals so people know what still needs confirming
- Connected merchant pages, offers and QR visit records to test an attributable visit loop
KEY PRODUCT DECISIONS
The thinking behind the product.
01 / 01
Start with the trip, not a pile of places.
People are not collecting a hundred saved venues. They are asking whether, with their own pet, today’s weather and this itinerary, they can comfortably go to this one place.
- Dining, walks, malls and transport as starting scenarios
- Pet profile plus trip context
- Filters built to support an outing decision
BEHIND THE SCREEN
Not a map full of pins — a way to decide whether this trip can happen.
Place data becomes useful only when it connects to the person’s context, rule conditions and information source. The unknowns need to remain visible too.
- 01What this outing is for
- 02Pet and trip conditions
- 03Source and last-checked date
- 04Match / conditional / confirm
- 05Corrections and verification return
EVIDENCE & CURRENT STATUS
What exists today — and what still needs to be tested.
RULE SYSTEM
Filter, rule and confidence model completedBUSINESS
Hong Kong plan and validation design establishedNEXT VALIDATION
Test whether the rule model is clear in high-frequency Hong Kong outing scenarios, then whether confidence signals reduce failed visits and support repeat use.LIVE PRODUCT